In 2023, I wrote about how our SGP-certified facilities could stay ahead by embracing circular principles, investing in training and building resilient partnerships. That optimism still holds. But today, my perspective is clearer and carries caution. Not all trends are created equal. Some signal foundational shifts; others are abstract, unverifiable concepts that only drain resources. […]
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I recently joined a panel at K2025, the world’s leading fair for plastics representing SGP Partnership. The topic was urgent: From Awareness to Action: Making Circularity Everyone’s Business. The executive discussion keeps hitting the same wall. We have the technology, the smart materials, the money. But the system stalls. Why? Because the failure of the […]
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Promotional materials remain a powerful part of any brand’s toolkit. From vibrant signage and elegant brochures to packaging and event displays, print offers a tactile, memorable way to connect with audiences. It delivers impact, drives engagement, and creates lasting impressions in ways digital channels simply can’t. But even the most effective printed piece comes with […]
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Sustainability doesn’t have to start with sweeping changes. It can begin with a single, smart step that drives profit, mitigates risk and builds a powerful foundation for corporate sustainability. A simple energy audit is one of the fastest, most cost-effective ways for a business to cut expenses and reduce its environmental footprint. This low-cost, high-impact […]
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Sustainability sells. But only if your clients understand what you’re selling. In the print world, we’ve made huge strides in improving environmental performance — from switching to low-VOC inks to optimizing energy use and reducing waste. But when it comes time to explain these efforts to clients, it’s easy to default to technical jargon, acronyms, […]
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Join the Sustainable Green Printing Partnership (SGP) on the show floor at Printing United Expo 2025 as we showcase how certified printers are leading the way toward a more sustainable print industry. Whether you’re a printer looking to reduce your environmental impact, a brand sourcing sustainable print partners, or a supplier seeking to align with […]
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How Everyday Service Interactions Drive Loyalty, Action and Environmental Change What if the most powerful tool for fighting climate change isn’t in your sustainability department but in your customer service team? It might sound surprising, but the connection is real. Consumer research and real-world experience show that most people care about sustainability. Many are even […]
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Sustainability in printing isn’t just about switching to recycled paper or using low-VOC inks. Today, it’s a full-scale operational commitment—one that touches energy use, supply chains, emissions, and even employee engagement. But where should a printer or packaging converter begin? The Sustainable Green Printing Partnership (SGP) exists to make that answer clear. As the only […]
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Not if you stop there. Sustainability isn’t a destination. It’s a discipline. It doesn’t begin and end with a single campaign or the purchase of eco-friendly equipment. It is a continuous process that demands long-term commitment, reliable data, and a relentless drive for improvement. That’s why the Sustainable Green Printing Partnership (SGP) has embedded continuous […]
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On April 3, 2025, Nature published a research paper titled “An Experimental Study on the Susceptibility of Purchasing Managers to Greenwashing.” The study shows that greenwashing—whether intentional or accidental—erodes trust in sustainability claims, even among experienced professionals. Its key finding: purchasing managers often struggle to distinguish between legitimate certifications and misleading environmental assertions. This highlights […]
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Unlock a dual advantage for your business: demonstrate a deep commitment to environmental responsibility while driving real operational and financial growth. SGP certification is more than a badge—it’s a catalyst for transformation, turning your sustainability goals into a competitive advantage. What Is SGP Certification and Why It Matters SGP certification is the leading sustainability certification […]
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Introduction Is your commitment to sustainability a deeply rooted principle or just a passing trend? In today’s competitive market, sustainable business practices—from green printing to eco-friendly manufacturing—are not only ethical but also drive long-term profitability and resilience. SGP certification, along with other independent third-party sustainability certifications, provides a solid foundation for continuous improvement, ensuring that […]
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Sustainability is a top priority for consumers, so aligning your business with these values is crucial for building long-term loyalty. Transparency, authenticity, and a commitment to sustainable practices are essential for maintaining customer trust and relevance in a competitive marketplace. Companies like REI (SGP certified facility) exemplify how prioritizing sustainability can drive loyalty while responding […]
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Why Marketing with Sustainability is a Must Consumers today demand more than great products—they want brands that reflect their values. A Nielsen report found that 73% of global consumers are willing to change their consumption habits to reduce environmental impact. By integrating sustainability into your marketing strategy, you can build trust, foster loyalty, and drive […]
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For the printing industry and its supply chain, embracing sustainable practices is not just a smart business decision—it’s essential for our future. Reducing your carbon footprint is one of the most impactful ways to contribute to a healthier planet while ensuring long-term business success. The following five strategies are practical, actionable, and designed to make […]
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