5
Mar

Marketing Workshop for Sustainable Companies Now Open for the Public

Sustainable Green Printing Partnership Presents Sustainable & Profitable Print Marketing, a 3-Part Educational Workshop

 

The Sustainable Green Printing Partnership (SGP), the leading authority in sustainable printing certifications, announced today that it will be offering a three-part education series titled “Sustainable & Profitable Print Marketing: How to Waste Less & Sell More by Marketing Smarter” is now open to any sustainable company wanting to improve their marketing program.

 

“Sustainable companies that follow SGP inquire about joining the workshop,” said Jonathan Graham, SGP Chair and TE Connectivity representative. “The content, while focused on sustainable printers, is applicable to any company with sustainability as a core value. David Murphy, the workshop leader presents simple and inexpensive ways to transform marketing through SEO optimization and other digital marketing techniques. SGP is happy to extend the workshop to companies committed to a sustainable future.”

 

“Print buyers increasingly expect their printers to practice sustainability,” said David Murphy, founder & CEO of Nvent Marketing. “Print providers understand this but need to learn how to position and promote their sustainability commitment as a differentiator in a competitive market. This is not a one-time task, but rather an ongoing best practice that can yield incremental business from discerning buyers.”

 

The three 90-minute sessions will be held on March 17, 24 and 31 at 1:00 pm ET. The workshop will cover market strategy, brand positioning and demand generation for return on investment (ROI). The cost to participate is $199 for SGP Community Members which includes SGP Printers, SGP Applicants, SGP Patrons, SGP Resource Partners and SGP Brand Leaders; and $299 for non-SGP Community Members. All sessions will be recorded and links made available to paid attendees. Late registrants receive the links for the events that were missed.

 

Register for the Three-Part Workshop

 

“Having the marketing workshop over three weeks provides participants the opportunity to implement digital marketing fundamentals that can be developed & discussed during the course,” said Murphy. Print facilities interested in eliminating waste, reducing energy consumption, transitioning to sustainable materials, and winning new business from organizations that require sustainable printing practices should visit www.sgppartnership.org/certification to learn more about becoming SGP certified.

 

About Nvent Marketing: Nvent Marketing helps print businesses thrive with their customers through marketing that performs. Our digital marketing strategies and programs are designed to help printing companies become as successful as they dream to be. We create and manage inbound and outbound marketing programs through search engine optimization (SEO), content marketing & social media management (SMM), PPC (pay-per-click) search and display advertising, direct marketing & automated remarketing, website, graphic and creative services, multimedia customer communication and end-to-end campaign management, and brand strategy and business consulting. www.nventmarketing.com

 

About SGP: The Sustainable Green Printing Partnership (SGP) is the only certification organization promoting sustainability in all printing processes throughout the United States and Canada. SGP promotes a sustainable print supply chain through best practices, innovation, information sharing and validation. The SGP program encompasses the three pillars of sustainability – people, planet, and profit. SGP partners include 3M, tesa tape North America, FLEXcon, Cooley/Group, Laird Plastics, Piedmont Plastics, New Leaf Paper, Sun Chemical, REI, ANN Inc., BrandKey Graphics, Snowball Print Marketing, major printing organizations, academic institutions, and other leading companies. www.sgppartnership.org

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